Sunday, 21 July 2013

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IBM Unica Campaign module

 
 

Unica Campaign                                                                    CLICK HERE FOR ENQUIRY

Direct Marketing Concepts

Affinium Campaign Concepts

  • Campaigns

  • 2-Sessions

  • 3-Flowcharts

  • 4-Processes

Campaigns

  • Creating a campaign

  • Viewing a campaign

  • Editing a Campaign

  • Running a campaign

  • Deleting a campaign

Flowchart

  • Creating a flowchart

  • Viewing a flowchart

  • 3-Editing a flowchart

  • Testing a flowchart

  • Running a flowchart

  • Deleting a flowchart

Processes

  • Creating a new process

  • 2 - Connecting processes

List of Processes

  • Select

  • Segment

  • Snapshot

  • Schedule

  • sample

  • Merge

  • Audience

  • Mail List

  • Call List

Strategic Segments

  • Creating a strategic segment

  • Viewing a Strategic Segment

  • Running a Strategic Segment

ReportsICA CN

  • Overview of Reports

  • 2- Different Types of Reports

Practical session on creation of flowchart/campaigns .

Unica Interact

Interactive Messaging Concepts

How Unica Interacts works

Unica Interact processes

  • Interaction

  • Decision

  • Sample

  • Select

  • Snapshot

  • Populate segment

Segmentation Flowchart

Offer Assignment

Creation of segments

 


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